Awards & Press

Press

Bridgevine Releases AMPconnect, Industry’s First Customer-Conversion and Cross-Sell Web Services Application

Web 2.0 marketing company is first to market with an external API allowing clients to bundle and sell 3rd-party services entirely within their own customer environment.

VERO BEACH, FL—Bridgevine, Inc., a leading Web 2.0 marketer, has released AMPconnect, the latest addition to its AMP (Acquisition and Merchandising Platform) suite of applications. AMPconnect is the digital marketing industry’s first Web Services application enabling major retailers, etailers and utilities to offer products and services within their own eco-system that they themselves do not offer. The announcement was made by Mark Wilkinson, Bridgevine Vice President of Operations.

According to Wilkinson, AMPconnect integrates the broad services catalog at Bridgevine directly into the CRM, online, and sales systems at our clients, and enables them to do virtual bundling using AMP and their legacy product catalogs. With AMPconnect, they can now offer their customers multiple products and services from multiple vendors in a single shopping experience without ever leaving their own website.

“With AMPconnect integrated into their own checkout and shopping cart technology, for the first time ever major etailers can now offer disparate yet related products and services to their online customers,” Wilkinson explained.

Wilkinson went on to say that AMPconnect makes hosted iframes and all of their challenges a thing of the past. AMPconnect offers a robust suite of API interactions that support the existing look and feel of our client’s brand. By integrating these bundled services in a single online buyflow, customer attachment purchases and conversion rates naturally improve.

“No one benefits from moving customers from a trusted branded purchase experience to an external website or application,” Wilkinson stated. “AMPconnect offers Bridgevine clients dramatically increased flexibility in a vastly expanded product catalog, as well as radically reduced time to market. Our clients can integrate to a single suite of dependable APIs that provides access to more than 75 providers, and begin offering their clients an expanded suite of bundles and special offers almost immediately.”

Bridgevine CEO Vinny Olmstead To Be a Featured Presenter at AGC and Safeguard Scientific Conferences

Leader of Web 2.0 marketing company to discuss trends in customer acquisition, new revenue opportunities and the technology drivers behind them at two of the premier forums for investors and venture capitalists.

VERO BEACH, FL—Vinny Olmstead, chief executive officer of Bridgevine Inc., has been tapped by America’s Growth Capital (AGC) to discuss the success of his company’s business model at AGC’s 2011 Digital Media, Internet and Mobile Conference at the Westin Copley Place in Boston. The conference, to be held on Tuesday, September 20th, is part of AGC’s two-day 8th Annual East Coast Emerging Growth and Digital Media Conference that begins on Monday the 19th. Two weeks later, on October 4th, Olmstead will be a featured speaker at Investor Day 2011 at The Yale Club of New York City, presented by Safeguard Scientifics.

In addition to discussing the strategy behind Bridgevine’s continued success with its current clients, Olmstead is expected to brief participants on new service offerings that have resulted in major new contracts with unregulated utilities and top national etailers. These latest initiatives include analytics and technologies that exploit the burgeoning consumer trend toward the use of mobile devices to research and purchase products, as well as the further development of the company’s proprietary AMP® (Acquisition & Merchandising Platform) software suite to include a Software-as-a-Service application.

Bridgevine is a leading aggregator; that is, a company that develops and deploys digital marketing strategies and technologies to acquire high-quality new customers. Its clients include a marquee roster of national, regional and local utilities, CATV, satellite television and etail corporations. Olmstead has piloted the Web 2.0 digital marketing company through nearly a decade of rapid growth in profitability and market share. Under his leadership, Bridgevine has been ranked on Inc. magazine’s “5,000 Fastest Growing Companies” list for five straight years, including a 2011 ranking of 277 among companies in the Advertising & Marketing category.

Bridgevine Makes the Inc. 5000 List for 5th Year in a Row

Web 2.0 marketing company ranks among the top ten percent in the Advertising & Marketing category.

VERO BEACH, FL—Inc. magazine recently released its ranking of the 5,000 fastest-growing companies in 2011, and Vero Beach, Fla.-based digital marketing company Bridgevine, Inc. is again on the list. Bridgevine was ranked #3,078 overall and #277 among companies in the Advertising & Marketing category. According to Vinny Olmstead, Bridgevine CEO, who made the announcement, this is the fifth year in a row that Bridgevine has been included in the Inc. 5000.

“In an inconsistent economy, we have logged consistent growth in profitability and market share,” said Olmstead. “From 2007 to 2010 we grew revenue 65% and we’re on track to record revenues in 2011.”

Known in the advertising industry as an aggregator, Bridgevine uses digital media to attract customers for its advertising clients and merchandising affiliates. Then, using a proprietary suite of software called AMP, or Acquisition & Merchandising Platform, the company facilitates bundled offers of various goods and services.

Among competitors in its niche, Bridgevine is known for its breakthrough technology and analytics. One reason for the company’s continued rapid growth is its early identification of a shift in the way consumers use the internet for e-commerce and its rapid innovation to take advantage of consumers’ rapid adoption of mobile devices to shop for and purchase digital home and small-business services, such as internet access, TV, telephony, utilities and security. As a result of its expertise, Bridgevine was recently tapped by Google to participate in a case study to gauge the effectiveness of the search giant’s Google Mobile Ads.

Bridevine’s merchandising affiliates include virtually all major cable-television companies, several large telcos, major retailers and etailers, and electronic couponing companies, as well as companies in industries as disparate as high-technology and insurance.

Bridgevine Provides Google with Evidence of Desktop to Mobile Crossover

VERO BEACH, Fla.--(BUSINESS WIRE)--Following Bridgevine's use of Google Mobile Ads to drive customer acquisition for its clients, Google spotlighted Bridgevine in a recent case study. A leading digital marketing company, Bridgevine identified a colossal shift in consumer buying behavior, purchasing items via their smart phones and mobile devices, instead of their desktop. Read Full Article

Google Studies Bridgevine's Mobile Marketing

Mobile Marketing Matters Bridgevine discovers that more than 20% of buyers research on desktop, but place orders on mobile devices

Bridgevine is focused on customer acquisition empowered by its proprietary Acquisition and Merchandising Platform, AMP. AMP combines SEO, SEM, mobile, Daily Deals, Internet radio, display, social, and affiliates. Perhaps the most intriguing and consistent finding is the consumer propensity to research across channels such as desktop search, mobile search, and display. Bridgevine's solutions track the correlation among channels and have unearthed some intriguing results. The company has found that 7.6% of mobile leads and 20.8% of mobile buyers start by searching on their desktop computers, then place orders using their mobile devices. read more...

Bridgevine Expands Its Optimized Comparison Shopping Portfolio for Home and Digital Services

Vero Beach, FL, October 26, 2010, Bridgevine Inc., a leading online performance marketing company, today announced that it signed a strategic relationship with Cox Communications, the country's third-largest cable TV provider, giving Bridgevine integration with the top seven multisystem cable operators (MSOs) in the United States.

As an external lead generation engine, Bridgevine delivers incremental, high-quality customers with a strong activation rate. Bridgevine utilizes its proprietary network of e-tail sites and marketing programs to bundle its partners' catalog of products, connect consumers with high-value offers and generate order acquisition.

Bridgevine's breadth of experience and longstanding success as a customer generator for the nation's leading MSOs enables the company to tailor its unique online marketing platforms, targeting the highest quality customers through its proprietary e-tail channels.

“Adding Cox Communications to our portfolio fuels Bridgevine's already strong growth, supporting our industry leading marketing optimization and comparison shopping service for home and digital services,” says Mickey Smith, President and Chief Operating Officer at Bridgevine. “Not only do we now service almost the entire U.S. cable market, but we provide consumers and distribution affiliates with a more diverse menu of services. We are thrilled to welcome Cox and believe this relationship speaks to the quality and reliability of our services, while fueling the continued growth and success of Bridgevine.”