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How to Compete in a Post GDPR World

By Frank Grillo

The EU General Protection Data Regulation (GDPR) and California Consumer Privacy Act are changing the face of data driven marketing. The customer’s right to privacy and their ability to control how their information is used is now paramount. The real impacts of this brave new world and what it means to the experiences we can and can’t deliver to customers are just beginning to be understood.
Read full interview with Harvard’s John Deighton


About the author

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Frank Grillo

Frank Grillo is the CMO of Bridgevine, leading the Corporate and Consumer Marketing teams. He is a passionate advocate for bringing the human back into marketing by better understanding and facilitating customer journeys.



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